Scale your sales and build predictable revenue streams
Close more deals with proven frameworks and strategies
Lead your team to consistent quota achievement
Master the art of selling high-value tech solutions


Sam Warner, an experienced Neurodivergent Communication Specialist, enhances Diversity, Equity, and Inclusion (DEI) policies for leaders. Leveraging her lived experience as an Autistic/ADHD woman, she fosters loyalty, diverse thinking, innovation, and increased profits.
Since 2008, Sam has delivered impactful keynotes, training, and coaching for clients such as Nokia, Ocado, The Royal Ballet School, Welsh Water, AANE and the NHS, leaving audiences with engaging memories and inspiration.
Most tech companies lose deals they should have won not because their product isn't strong,
but because their sales process isn't built to handle complex buying decisions.
The DECISION Model fixes that with a structured, repeatable framework that transforms uncertainty into clarity.
Shortens cycles
Increases win rates
Scales across the entire sales team
Creates total deal clarity
Builds control of every step
Identifies decision-makers
Close more deals by guiding prospects to confident decisions.
Turn 6–12 month cycles into just 3–6 months.
Win premium clients by uncovering true business pain points.
Stop guessing. Know exactly what will close.
Save 500–2,500 hours per year across your sales team.
A proven system that delivers measurable impact to your bottom line.
Tech companies (IoT, Analytics, Data, Security, Cyber, AI, MSP/MSSP) selling B2B
Companies with £500K + in revenue a year
Teams with 2+ sales people (including founder/manager)
Deal sizes over £10K
Sales leaders, founders, VPs of Sales, and account executives wanting predictable revenue
Service Providers
Solution Providers
Strategic Sales Focus
Manage Clients and Prospects
Not in the tech industry
Tech products sold to consumers (B2C)
Off-the-shelf, transactional, or low-touch offerings
Don't have at least 2 people in sales
Not responsible for revenue, sales, or closing deals
Still testing product-market fit
Looking for a quick fix instead of a structured framework
Average deal value under £10K or primarily serve start-ups
Revenue less than £500K
Fully automated sales process with no live salesperson

Live onsite workshop (10am-5pm)
Deep-dive on DECISION Model
Templates & workbooks
Live coaching on current deals
Group exercises & practice
30-day online course access
Lunch provided

Tickets are transferable only (non refundable )



Identify Real Opportunities
How to identify real opportunities vs time-wasters

Map Stakeholders
How to map stakeholders & reach true decision-makers

Stop Stalled Deals
How to stop stalled deals and create forward momentum

Forecast Accurately
How to forecast accurately with zero guesswork

Qualify in 10 Minutes
How to map stakeholders & reach true decision-makers

Close Faster
How to close faster, bigger, and more predictable deals

Hands-on training to apply the DECISION Model to your real deals.

Deal qualification checklist + DECISION workbook.

Hands-on training to apply the DECISION Model to your real deals.

Collaborate with peers and practice real scenarios.

Continue learning beyond the workshop day.

Network with fellow sales professionals over lunch.
Tickets are transferable only
(non refundable )
Understand every step buyers take and who truly decides.
Know the criteria, budget, process, and competition.
Leave every meeting with defined next steps.
Full clarity on every active deal
No more ghosted or stalled opportunities
Higher quality pipeline
Actionable next steps after every meeting
Better forecasting accuracy
Higher win rates
Shorter sales cycles
Larger deal sizes
Predictable revenue growth
Tickets are transferable only
(non refundable )

Results shown are based on typical outcomes when the DECISION Model is applied. Actual results may vary depending on factors such as client timelines, deal complexity, market conditions, company size, solution value, competitive landscape, stakeholder engagement, and the urgency of the opportunity.
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